Did we know that McDonald's is getting a makeover?
The traditional McDonald's yellow and red colors will remain, but the red will be muted to terra cotta and olive and sage green will be added to the mix. To warm up their look, the restaurants will have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs will hang on the walls.
Here's how this went down:
MCD1: shit we need a new design our shit looks mad old + skanky
MCD2: tru. hey you know what has a nice design? starbucks
MCD1: tru. but instead of just telling our ppz to copy starbucks let's first pay some firms millions of dollars to figure out how we want our shit to look.
MCD2: but we want our shit to look like starbucks.
MCD1: no it'll take three years and ginormous expenditures to figure that out so we can feel like we're not just copying starbucks halfassedly but are doing it like professionals
MCD2: ok. can each hamburger have a tiny ipod in it?
MCD1: yes and all the french fries will be shaped like lifehacker (??)
No comments:
Post a Comment